Social Media Short” video in 16:9 format embedded into the post

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Production Evidence Folder (ZIP): Shot lists/storyboards, location notes & risk considerations, consent forms, export setting screenshots.  You should engage with all lessons and produce work across your 11 weeks of classes. Upload all your work as a zip file . We will go over this in class.  Note that the Reflective Essay needs a separate cover page with your student name, student number, Unit name, Assessment Name and Number.

What do I need to do to pass? How do I achieve a good grade?  You must ensure attendance to all classes in this unit, across the 11 weeks. Please don’t be late for classes as the teaching can’t be repeated.  Engage in homework and practice reflective writing. DO all technical/practical tasks asked of you and read and respond to any formative feedback given to help you improve on your work. Do independent research and learning.

What do I need to do to pass? How do I achieve a good grade? Pass threshold (40–49%): Three pieces of practical work in the form of online text and videos submitted meeting duration/format; basic hooks and captions; some evidence of audience/platform understanding; legal/ethical basics demonstrated; reflection present with references. Good (50–69%): Clear hooks, readable shots and captions; coherent pacing; sound mix supports clarity; platform fit evident; thoughtful reflection linking choices to feedback and sources. Excellent (70%+): Highly engaging, purposeful storytelling; precise pacing and audio design; captions polished and accessible; sharp platform reasoning; exemplary legal/ethical practice; concise, insightful reflection referencing high quality sources. How will my assignment be marked? Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit. They will also help you understand the grade and feedback received once marked.

 

70%+

(1st Class)

60-69%

(2:1)

50-59%

(2:2)

40-49%

(3rd Class)

Threshold Standard

30-39%

(Fail)

0-29%

(Fail)

1

Ambition and Execution

Your coursework shows excellent effort in producing content, and execution.

Ambition and Execution

Your coursework shows very good effort in producing content, and execution.

Ambition and Execution

Your coursework shows good effort in producing content, and execution.

Ambition and Execution

Your coursework shows some effort in producing content but is quite basic in places in terms of content and execution.

Ambition and Execution

Your coursework shows limited effort in producing content, with little evidence of purposeful content or execution.

Ambition and Execution

Your coursework shows no effort in producing content or execution and does not meet the task requirements.

2

Awareness of Codes and Conventions

Your project shows an excellent awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

 

Your project shows a very good awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

 

Your project shows a

good awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

 

Your coursework shows some awareness of image-making and storytelling codes and conventions.

Awareness of Codes and Conventions

 

Your coursework shows very limited awareness of codes and conventions, with little evidence of applying them.

Awareness of Codes and Conventions

 

Your coursework shows no awareness or understanding of codes and conventions.

3

Technical Skills

Your work demonstrates excellent technical skills and a mastery of the equipment used.

Technical Skills

Your work demonstrated very good technical skills.

Technical Skills

Your work demonstrated good technical skills.

Technical Skills

Your work displays a fair amount of technical skill.

Technical Skills

Your work displays limited technical ability, with frequent errors or incomplete use of equipment.

Technical Skills

Your work displays no meaningful technical skill and does not meet the requirements of the task.

4

Engagement with Production Process

Your work evidences a full engagement with the production process across the unit.

Engagement with Production Process

Your work shows a very good engagement with the production process across the unit.

Engagement with Production Process

Your work shows a good engagement with the production process across the unit.

Engagement with Production Process

Your work shows some engagement with the production process across the unit.

Engagement with Production Process

Your work shows very limited engagement with the production process, with little evidence of development.

Engagement with Production Process

Your work shows no engagement with the production process.

5

Academic Skills

You have consistently applied core academic skills accurately and effectively throughout your written work, demonstrating an excellent understanding of how to engage with reflective writing.

Academic Skills

 

You have used core academic skills appropriately and competently in referencing, formatting, and use of academic English.

Academic Skills

 

You have displayed core academic skills in referencing, formatting, and use of academic English.

Academic Skills

 

You have displayed some academic skills in referencing, formatting, and use of academic English.

Academic Skills

 

You have displayed very limited academic skills, with frequent errors in referencing, formatting, and use of academic English.

Academic Skills

 

You have shown no

evidence of core academic skills; referencing and academic writing are absent or incorrect

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