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Unit 19 Assignment Brief 2026
| Qualification | Pearson BTEC Level 3 National Diploma in Business
Pearson BTEC Level 3 National Extended Diploma in Business |
Course code | GB002D12M2 |
| Unit number & title | Unit 19: Pitching for a new Business | ||
| Unit Level | 3 | ||
| Unit Type | Internal | ||
| Guided learning hours | 60 | ||
Vocational Scenario
You’ve been invited to an Angel Investor’s event in London’s Canary Wharf. There are 29 other attendees each with innovative micro business ideas hoping to secure funding. You will need to explain your marketing plan, and justify your conclusions through a high-quality pitch.
Task 1
The verbal pitch presentation video should not exceed 10 minutes in length, including any demonstrations or prototypes, which are optional. The pitch should be submitted as a pre-recorded video accompanied by a minimum of 5 PowerPoint slides, and maximum of 7. All group members must appear and speak in the video. PowerPoint presentation slide decks should be uploaded via Microsoft Teams. The pitch should request a specified start-up funding amount, and respond to the sample question from the class audience.
Task 2
Further developing your existing business plan from assignment 1 ‘Making the Dream a Reality’ you should reflect and explain your marketing plan for your chosen micro business.
The business plan should consider and include the impact of legal and financial aspects. Within the business plan there should be financial analysis of the marketing strategy, with justified conclusions. The work must follow UK spelling, punctuation and grammar with all financial information presented in GBP £ pounds sterling.
Checklist of evidence required
- PowerPoint presentation slides and accompanying resources used as part of the pitch (e.g. presentation slides including speaker notes, props, handouts)
- Pitch video recording
- Individual business plan documentation for the micro-business.
- Observation record produced by your assessor commenting on your ability to demonstrate individual responsibility and effective self-management in the preparation, delivery and review of the presentation of a high-quality pitch.
Criteria Covered By This Assignment
| Criteria | To achieve the criteria, you must show that you are able to: |
| B.P3 | Explain your marketing plan for a selected business |
| B.P4 | Explain how legal and financial aspects will affect the start-up of the business |
| C.P5 | Pitch for funding to start up a micro business |
| C.P6 | Review the viability and risks of the start-up using audience feedback |
| B.M2 | Analyse the financial and marketing plans for your micro- business |
| C.M3 | Effectively present an individual pitch to negotiate funding for a micro-business start-up, analysing audience feedback and viability issues. |
| B.D2 | Evaluate your plan for a micro-business and justify your conclusions |
| C.D3 | Demonstrate individual responsibility and effective self-management in the preparation, delivery and review of the presentation of a high-quality pitch. |
Tasks
| 1 | Describe the potential business opportunities for a micro-business start-up. |
| 2 | Review the factors that need to be considered to start up a micro-business. |
| 3 | Analyse the internal and external factors associated with a selected micro-business start-up. |
| 4 | Evaluate the internal and external factors associated with a selected micro-business start-up. |
Unit in Brief
Learners study the practical skills and acquire the knowledge needed to undertake the necessary preparation and steps to set up and pitch for funding for a micro-business.
Unit Introduction
Entrepreneurs explore potential business opportunities, select viable business ideas, prepare appropriate business plans and pitch these to potential investors. This unit will teach you how to carry out these steps which are critical to the development of new businesses.
In this unit, you will investigate a potential micro-business idea and outline a business plan. You will present your business plan to potential investors with a view to securing appropriate funding. It is important that you are able to recognise what should be included in a pitch and how the process of idea formulation, selection, planning and presentation should be managed in order to secure funding.
This unit will develop the skills needed if you decide to set up your own business, or if you want to work in or study further a sector or area that needs entrepreneurial or innovative skills.
Learning Aims
In this unit you will:
A Explore potential ideas for a micro-business start-up B Develop a business plan for a viable micro-business start-up CCarry out a pitch for funding for the chosen micro-business.
Summary of Unit
| Learning aim | Key content areas | Recommended assessment approach |
| A Explore potential ideas for a micro-business start-up | A1 Exploration of ideas for a micro-business start-up
A2 Models for business opportunities A3 Factors to be considered when setting up a micro-business |
A portfolio comprising research, analysis and risk evaluation that collectively supports a specific recommendation for setting up a new micro-business. |
| B Develop a business plan for a viable micro-business start-up | B1 Market analysis and planning
B2 Legal aspects B3 Financial aspects B4 Evaluation |
A business plan with the detail to enable the pitch to be prepared.
Professional presentation with supporting documentation designed to secure potential funding and to stimulate feedback, from which justified modifications to the proposal and pitch can be made. |
| C Carry out a pitch for funding for the chosen micro-business | C1 Documents and materials for pitch to audience
C2 Professional presentation skills demonstrated in the pitch C3 Review and evaluation of the pitch |
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