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MRKTG101 Individual Report 2

Segmentation, Targeting & Positioning (STP) Report

25% of Final Grade

Due: Friday, 24 April 2026, 11:59 PM NZT

This report builds on your first report (5Cs Analysis) and requires you to conduct a Segmentation, Targeting, and Positioning (STP) analysis for your product idea.

While you may continue with the same product idea from your first report, you may choose a new idea if desired. If you reuse your product idea from your first report and it received a poor grade, you may need to adjust it to better meet pain/gain points. No extensions will be given if you regret your initial product choice.

Physical products are preferable, but you may also choose to market an intangible product (e.g., an app or technology) or a service.

Please submit your report (Microsoft Word Document or pdf) through Moodle, under “WK08 Assignment 2: STP Report – 25%” by Friday, 24 April at 11:59pm NZT. 

Note: Students who fail to submit their report to Moodle on time will be penalised as per the lateness penalty indicated on the paper outline.

Your grade and feedback will be released on Moodle two weeks after the due date.

Learning Objectives

1. Gain experience using STP analysis in a New Zealand business context
2. Practice forming charts/graphs of data that directly support your arguments
3. Show strong writing, APA 7^th, and presentation abilities

Your Task

You will write a maximum 6-page proposal (excluding references) presenting a STP analysis for your New Product idea. Your report should be structured with clear section headings/subheadings and include concise, well-organised content, such as through using bullet points where appropriate. Focus on your product idea NOT a New Zealand brand/company.

References should be placed on a separate seventh page and formatted according to APA 7^th edition.

Use 1.5 line spacing and a 12pt font, with an easy-to-read typeface such as Times New Roman.

Your report should cover the following under each heading:

1. Product Idea

• State a brand name for your product.
• Describe the product in one sentence.
• Clearly define the pain point it solves in 1-2 sentences.

2. New Zealand Overall Market Definition

• Define the New Zealand market using demographics, geography, and general behaviours.
• This section is about the entire market, not just your product’s market.
• Use secondary statistical data (e.g., Stats NZ, industry reports).

3. Definition of Two Potential NZ Market Segments

• Identify two distinct market segments that could face the pain point your business idea addresses.
• Give each segment a name.
• Use income levels, age groups, gender ratio, household type, locations, and consumer behaviour data.
• Present segments in comparison to the total NZ market (percentages, median differences, or visual charts).

4. Primary Target Market Selection

• Select one of the two segments as your primary target market.
• Justify your selection based on:
  • Identifiability – Can this group be easily defined based on demographics/behaviour?
  • Sufficiency – Is the group large enough and financially capable of supporting your business?
  • Stability – Will this group remain relevant over time?
  • Accessibility – Can you reach this group effectively through marketing and distribution?
• Use statistics, locations, and advertising/distribution details where necessary.

5. Primary Positioning for Your Idea

• Write a clear positioning statement using the following format:
  “[MY NEW PRODUCT] is the most [UNIQUE ADVANTAGE] in the [DEFINED MARKET FOR PRODUCT] because [REASON].”
• Create a positioning chart/perceptual map comparing your brand to competitors based on key points of differentiation.

6. Charts, Data Use & Referencing

• Include at least two original charts presenting key data.
• Charts must have:
  • Descriptive titles
  • Axis labels
  • Properly cited data sources

7. Writing & Presentation

• Professional structure (clear subheadings, bullet points, readable layout).
• Concise, precise writing (avoid long paragraphs or unnecessary filler text).
• No grammar/spelling errors.
• No screenshots or copied charts.
• Does not exceed 6 pages (excluding reference page).

Writing Style and Presentation

Ensure that your report has clear, professional writing (well-structured, concise, correct grammar), is well-formatted (uses subheadings, bullet points, readable font, consistent layout, & APA 7^th), and is a maximum of 6 pages (excluding references)

Business Research Proposal Assessment This assessment requires you to submit a research proposal of 5000 words.

The proposal should consist of:

(1) Introduction including research question, aims, objectives and rationale (500 words)

This section should include:

A clear research question The sub questions that will help you to answer your overall research question The aims and objectives of your research (i.e. what do you hope to find out by doing this research?) The rationale for your project. (Why is this project interesting? What might businesspeople or the general public learn from it? What might it tell us that we did not know before?) (2) Literature review (2000 words)

This section should outline the literature that you will use to determine the background and basis for your research project. To put this in simple terms, this section should tell us what is already known about your proposed research topic and what you think of it. What are the strengths and limitations of current research?

This section should show

Evidence of reading in breadth and depth (given that the review needs to be comprehensive we would expect you to consult a minimum of 15 substantive sources) Evidence that you are aware of seminal texts and the latest academic developments in your chosen area of research critical engagement with the literature (to be clear about what we mean here, the literature review should not simply be a blow-by-blow account of who has said what there also needs to be an assessment of which views provide the best way of understanding your topic) Use of professional citation and referencing conventions (3) Methodology (1000 words)

This section should tell us how you intend to pursue your research – in other words, what kind of data will you collect, how are you going to collect it, and how will it be analysed?

Therefore, this section needs to contain:

Clear exposition of, and justification for, the proposed methods and the types of data being collected

A discussion of the strengths and limitations of the chosen methods An explanation why the research method is suitable to deliver the aims and objectives of the study (4) A research collection instrument (e.g. the proposed questionnaire and answers or interview questions (1000) words

This section should contain a draft version of your research instrument/data collection tool (for example, your proposed questionnaire, interview questions etc).

(5) Conclusion (500 words)

Marking Criteria The research proposal will be assessed to the extent that:

The research proposal delineates a succinct and feasible research question (and sub questions), supported by a clear set of aims and objectives and rationale (10% of the final mark) The research proposal outlines a comprehensive literature review which demonstrates a critical grasp of academic thinking in the chosen area of research (30% of the final mark) The research proposal provides a clear exposition of, and justification for, the proposed methods and the types of data being collected. The proposal should also show awareness of the limits of the methods chosen. (20% of the final mark) The research proposal contains a clear and well designed research instrument/data collection tool (20% of the final mark) Is well presented. This includes the quality of the spelling, grammar and punctuation but also the clarity of the proposal’s structure and organisation (10% of the final mark) Uses referencing and citation conventions up to professional standards (10%)

PSY1061 Conceptual Issues and Innovative Approaches in Psychology PSY1061 CA Component 2  – Case Study (60% Of Module Grade) MODULE: Conceptual Issues and Innovative Approaches in Psychology (PSY1061)

You are asked to conduct an independent case study on a new or emerging technology or innovation used in psychology research. This should take the form of an in-depth literature review of the emerging technology or innovation and should include the following information:

Background information on the emerging technology or innovation. How this technology or innovation is used in psychological research. The impact of this technology or innovation on psychological, social and/or biological outcomes. Challenges and benefits involved in using this technology or innovation in psychological research. Potential developments and future uses of this technology or innovation in psychological research. Submission Details. All work must be referenced appropriately in APA style. Students are required to sign a declaration that the work submitted constitutes their own work. You are referred to the University policy on plagiarism.

All students must submit:

An electronic copy of the assignment must be submitted by you via Loop as an ePortfolio/Loop Reflect Assignment. The electronic copy submitted via Loop MUST include a front page with: Student Number and Module Code AND signed/typed plagiarism declaration See https://reflect.dcu.ie/view/view.php?t=3172f947097dbdfb2c66 for information on how to use Loop Reflect and how to submit a Loop Reflect assignment via Loop. There will be a specific tutorial class to follow which involves exploring how to use Loop Reflect. Electronic copies must be submitted no later than 5pm on the submission date [see calendar of CA deadlines]

Word count for text:

3000 words (excluding References, footnotes and Figures/Tables)

Tips and Tricks for doing this assignment in Loop Reflect

You will need to include plenty of text in this assignment but there are lots of multimedia aspects that you could also include.

Pictures/diagrams of technology/ Screenshots of App A link to a website/e-resource for the app A YouTube video outlining key aspects of the technology/innovation Make sure that any multimedia you do include is there for a purpose – it should illustrate something, back up a point you have made or generally support the text in some way and should not be superfluous to your case study.

Please Note: It is your responsibility to familiarise yourself with university regulations on plagiarism, copying and collusion (see your course handbook or

http://www.dcu.ie/registry/examinations/regulations.shtml#15

http://www.dcu.ie/registry/examinations/plagiarism.shtml)

For appropriate referencing, students are referred to ‘Citing & Referencing: A Guide for Students’ available in the DCU Library.

PSY1061 CA 2 Marking Scheme Background information on the emerging technology or innovation. 20 How this technology or innovation is used in psychological research. 20 The impact of this technology or innovation on psychological, social and/or biological outcomes. 15 Challenges and benefits involved in using this technology or innovation in psychological research. 10 Potential developments and future uses of this technology or innovation in psychological research. 10 Structure/presentation & lay-out/interactive elements of web page 20 References 5 Total   CA 2 Rubric Mark Classification / Descriptor 0-34 BAD FAIL  Wholly unacceptable performance, with deficient understanding of the question displayed, failure to address the question resulting in an irrelevant answer, inadequate knowledge displayed relative to the question posed or answer left incomplete for lack of time.

Other features may include: very poor analytical skills, with an absence of argument, random and undisciplined development –poorly structured answer, confused expression, poor spelling

35-39 FAIL  Unacceptable performance, with some or all of:  insufficient understanding of the question displayed in the answer, failure to address the question posed, resulting in a largely irrelevant answer, a display of some knowledge of material relative to the question posed, but with serious omissions / errors and/or major inaccuracies, or answer left incomplete for lack of time.

Other features may include: poor layout / underdeveloped structure, poor analytical skills, with an absence of argument, undisciplined argument development,  material of marginal relevance predominating

40–44 PASS    Acceptable  performance – intellectually adequate answer but with limited evidence of familiarity with the relevant literature and/or techniques. Answers in this category typically show a basic grasp of the subject matter, but limited focus on the question asked.   45-49

 

Satisfactory performance – intellectually adequate answer with evidence of some familiarity with the relevant literature and techniques.   50-59

 

 

2nd CLASS HONS (Grade 2) Good performance – intellectually competent answer (i.e. factually sound) with evidence of a reasonable familiarity with the relevant literature and techniques.

Shows some detailed knowledge but also contains omissions. Higher marks the fewer and more minor the omissions and lower marks the more frequent. Answers in this degree class should not contain major misconceptions and should be reasonably well structured (i.e. should not ‘ramble’).

60-69

 

 

 

2nd CLASS HONS  (Grade 1) Very Good performance, engaging substantially with the question set, demonstrating a strong grasp of the subject matter, well supported by evidence and relevant citation.

Well-developed capacity to analyse issues, organise material, present arguments clearly and cogently. Some original insights and capacity for creative and logical thinking. Shows detailed knowledge in a wellpresented, thorough and coherent answer. Higher marks for critical evaluation and/or insight into theory. Lower marks for answers containing, at a maximum, one or two very minor omissions. Answers at this level should contain no serious errors.

70 -79

 

80-89

 

 

90-100

 

1st CLASS HONS Excellent performance, engaging closely and systematically with the question set, with consistently strong evidence of a comprehensive mastery of the subject matter.

Exceptional performance, engaging deeply and systematically with the question set, with consistently impressive demonstration of a comprehensive mastery of the subject matter; amply supported by evidence and citation,

Supreme performance, engaging profoundly, systematically and comprehensively with question set, demonstrating an exceptional mastery of the subject matter

Psychological Connections and Wellbeing Psychological Connections And Wellbeing Assessment Brief  Essay 2000 Words –

Title – “My reflections on Psychological connections for wellbeing addressing LO2,3,4”

Essay needs –

APA referencing style Introduction Main body Conclusion References One idea per paragraph Critical analysis not descriptive Use signposting to improve flow Connect sections Succinct writing style Put in page numbers Module Description Utilising an evidence based approach, this module addresses some of the most interesting and current Psychological concepts in the 21st century to date.

The module builds on previous Psychology modules in this programme.

In this module we focus on the ways in which our connectedness to others shapes the people we are.

 It addresses how we relate to objects both living and inanimate and consequently their effect on us.

3 Hours learning in class per week & 3 hours independent learning.

Learning Outcomes  1. Examine the contribution of the Positive Psychology movement to our understanding of wellbeing.

 2. Evaluate research on the benefits on connectedness.

 3. Appraise our relationships to animals.

 4. Investigate some of the ways in which technology changes the way we connect, learn and live.

Module Content Relating To Learning Outcome 1 Examine the contribution of the Positive Psychology movement to our understanding of wellbeing.

Positive Psychology. Adaptive functioning. Positive coping techniques. Wellbeing & resilience. Health & happiness. Module Content Relating To Learning Outcome 2 Evaluate research on the benefits on connectedness.

Humans as social animals. The need to connect to others. The ways these connections impact on us. Social relationships. Social referencing. The construction of ‘self’. Looking outwards. The need to belong. Module Content Relating To Learning Outcome 3 Appraise our relationships to animals.

Human interactions with animals. Pets and mental health. Animal studies in Psychology. Module Content Relating To Learning Outcome 4 Investigate some of the ways in which technology changes the way we connect, learn and live.

Our relationship with technology. Social connections on screen. Technology and the brain. Technology for enhanced living. Technical pets. Teaching And Learning Strategies & Housekeeping.  Classroom based classes

 Timetable (Tuesday pm)

 Attendance

 Participation & contributing in class

 Bring in your laptop, tablet or phone for active research in class

 Cameras, social media and confidentiality

 Managing your learning in this module

 Emails (professional & respectful)

 Boundaries

 Troubleshooting: experiencing difficulty?

Assessment For Module – Pitch 30%. Topics given out at a later date. Due TBA, Addresses LO 1 – Essay 70%. Topics given out at a later date. Hard copy in class and upload to Moodle on the day. Addresses        LO’s 2,3,4. Guidelines will be given in class at a later date.

Comfort Break

 Break for 15 minutes for your health and wellbeing

Exercise re individual work on the 3 areas for 15 minutes:

What technology do you use and what do you use it for? What is your personal view on human relationship to animals? What do you do to look after your health & wellbeing?

Summary/Description of Your Security ProjectThe project is a written analysis of the sthat is in place at a resort that you selected. (You’ll get tothat Is in place at a resort that you sesee lots of recent/sample projects.)You’ll examine your selected property’s security level – to include lighting, driveways, CCTV, security procedures,CPTED-related aspects (natural survlocks, area crime rate, landscaping, signage, etc …Then you will write a report about what you found duringyour visits.somewhere in its first paragraph that states your opinion ofthe security level of the property. (It’s easy to rate theirrity level of thesecurity on a scale of 1 to 10.)whatever else works.s (natural surveillance for example)port needs a topic sentenceAfter that, the rest of the report, the body, supports yourstated opinion with facts, pictures, charts, interviews, andNOTE – This project is not “a booklet with nice resortdescriptions, pictures plus a cover page”.cosmetics. It is a security analysis.There’s no required length, but the paper needs to haveour observastrong examples thatr support your observations about theects of your propertyou think they are

Book Review on Discipline and Young Children AssignmentThis book can be of your choosing. It must pertain to young children. It should be written foradults on how to discipline children.Write a brief summary of the book describing the information presented. Explain howcaregivers should discipline children and the view point of the author.Address the positive points or the guidance techniques that you agree with. Tell what thetechnique is and why you agree with it. You may sight more than one method. Support yourstatements.+Describe any techniques that you did not agree with and explain why you did not like thistechnique. Explain items that you feel the author left out that should be included in the book.Support your statementsGive your personal opinion of the book. Do you like what you read? Are you more informedthan you were? How will you use the information you read? Would you recommend this bookto a parent or caregiver? Why or why not? Support your ideas.The report should be double spaced, written in Size 12 Calibri font. Your paper should be atleast 2 pages in length. Please site your work.PLEASE SEE RUBRIC ON THE FOLLOWING PAG

Part 1: Reflect on a time (personal, educational, professional) when you felt you did not belong or possibly were discriminated against. If you have never experienced this, interview someone (friend, family, colleague, neighbor, etc.) who has had this type of experience, or discuss a similar occurrence you observed happening to someone else.

Include the following areas in your reflection:

What was the situation? What do you believe were the contributing factors? How did it make you feel? What did you do in this situation? How did the situation resolve? Part 2: Summarize the ways diversity, inclusion, and equity (DEI) apply to the health care industry and affect key stakeholders differently (i.e., patients, workers, leaders, physicians, etc.). Within your summary, include the U.S. health care industry’s DEI efforts and best practices. Which best practices do you believe are effective, and what areas, if any, do you believe still require additional improvements or new initiatives?

Your response must be at least one page in length. No references or citations are necessary

Overview For your first assignment, you will research how to evaluate stocks as an investment option and complete a company analysis using the provided template. You will start by selecting two companies to determine how free cash flow impacts their growth potential. Then you will select three competitors in the same industry to perform a company analysis. The point of this assignment is to practice finding and analyzing company financial information.

Instructions Step 1: Gather the financial information. Use one or more of the following sources: Yahoo Finance (Preferred Method): https://finance.yahoo.com Links to an external site. Search for your company. Select the Financials tab to view the Income Statement, Balance Sheet, and Cash Flow Statement. Morningstar: https://www.morningstar.com/stocks Links to an external site. SEC Filings (10-K, 10-Q, and other reports): https://www.sec.gov/edgar/searchLinks to an external site. Company Investor Relations Website: Find financial reports under the Investor Relations section of the company’s website. D&B Hoovers (Industry Research): https://www.dnb.comLinks to an external site. Step 2: Complete the company analysis in the Company and Stock Analysis [EXCEL] template Download Company and Stock Analysis [EXCEL] template. Note: Select the correct tab (Week 3 – Company Analysis) at the bottom of the Excel document.

Determine the free cash flow for the last two most recent years for the two companies. Select one company on each of the two different domestic (U.S.) stock exchanges to review. Free cash flow is defined as cash flow from operations minus capital expenditures. Explain how a company’s free cash flow affects its growth potential. Include the inferences you can draw from a company’s free cash flow. Complete the Company Analysis section, including the Industry and the names of the three companies. Complete the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and/or EBITDA. Net Income is a generally accepted accounting principle (GAAP). The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is not GAAP, because it usually presents more favorable numbers. Complete the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholders’ Equity. Calculate the following three ratios for each company and enter the results in the template (the formulas to calculate the ratios are provided in the template). Debt-to-Equity Ratio. Gross Margin. Operating Margin. Please list the figures used for the calculation of each ratio. Calculate the following ratios for each company using the 10k annual report and enter the results in the template (the formulas to calculate the ratios are provided in the template). Profitability ratios. Efficiency ratios. Leverage ratios. Liquidity ratios. Discuss three takeaways or an analysis of what you have learned about each company based on their financial data. Include at least one paragraph for each company in the Template. This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is as follows:

Review concepts related to corporate finance, investment strategies, risk assessment, corporate valuation, and financial management. Week 3 Assignment – Company AnalysisWeek 3 Assignment – Company AnalysisCriteriaRatingsPtsDetermine the free cash flow for the last two most recent years for the two companies.15 to >13.5 ptsExemplaryDetermined the free cash flow for the last two most recent years for the two companies.13.5 to >12 ptsCompetentDetermined the free cash flow for the last two most recent years for the two companies, but the free cash flow calculated for one or two of the companies is incorrect or incomplete.12 to >10.5 ptsNeeds ImprovementDetermined the free cash flow for only one of the most recent years for the two companies.10.5 to >0 ptsUnacceptableDid not determine the free cash flow for the last two most recent years for the two companies./ 15 ptsExplain how a company’s free cash flow impacts its growth potential.15 to >13.5 ptsExemplaryExplained how a company’s free cash flow impacts its growth potential.13.5 to >12 ptsCompetentExplained how a company’s free cash flow impacts its growth potential, but the explanation is incomplete and lacks clarity.12 to >10.5 ptsNeeds ImprovementExplained how a company’s free cash flow impacts its growth potential, but the explanation is incorrect.10.5 to >0 ptsUnacceptableDid not explain how a company’s free cash flow impacts its growth potential./ 15 ptsComplete the Company Analysis section including the Industry and the names of the three companies.7.5 to >6.75 ptsExemplaryCompleted the Company Analysis section including the Industry and the names of the three companies.6.75 to >6 ptsCompetentCompleted the Company Analysis section including the Industry and the names of two companies.6 to >5.25 ptsNeeds ImprovementCompleted the Company Analysis section, including the Industry and the name of one company.5.25 to >0 ptsUnacceptableDid not complete the Company Analysis section including the Industry and the names of the three companies./ 7.5 ptsComplete the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and EBITDA.22.5 to >20.25 ptsExemplaryCompleted the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and EBITDA.20.25 to >18 ptsCompetentCompleted the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and EBITDA, but the data is incomplete.18 to >15.75 ptsNeeds ImprovementCompleted the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and EBITDA, but the data is incorrect.15.75 to >0 ptsUnacceptableDid not complete the Income Statement section for each company’s Total Revenue, Gross Profit, Net Income, and EBITDA./ 22.5 ptsComplete the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholder’s Equity.22.5 to >20.25 ptsExemplaryCompleted the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholder’s Equity.20.25 to >18 ptsCompetentCompleted the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholder’s Equity; but the data is incomplete.18 to >15.75 ptsNeeds ImprovementCompleted the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholder’s Equity, but the data is incorrect.15.75 to >0 ptsUnacceptableDid not complete the Balance Sheet section for each company’s Total Assets, Total Liabilities, and Total Stockholder’s Equity./ 22.5 ptsCalculate the three ratios for each company and enter the results in the template.22.5 to >20.25 ptsExemplaryCalculated the three ratios for each company and entered the results in the template.20.25 to >18 ptsCompetentCalculated the three ratios for each company and entered the results in the template, but the results are incomplete.18 to >15.75 ptsNeeds ImprovementCalculated the three ratios for each company and entered the results in the template, but the results are incorrect.15.75 to >0 ptsUnacceptableDid not calculate the three ratios for each company and did not enter the results in the template./ 22.5 ptsCalculate the ratios for each company using the 10k annual report and enter the results in the template.22.5 to >20.25 ptsExemplaryCalculated the ratios for each company using the 10k annual report and entered the results in the template.20.25 to >18 ptsCompetentCalculated the ratios for each company using the 10k annual report and entered the results in the template, but the results are incomplete.18 to >15.75 ptsNeeds ImprovementCalculated the ratios for each company using the 10k annual report and entered the results in the template, but the results are incorrect.15.75 to >0 ptsUnacceptableDid not calculate the ratios for each company using the 10k annual report and did not enter the results in the template./ 22.5 ptsDiscuss three takeaways or an analysis of what you’ve learned about each company based on their financial data.22.5 to >20.25 ptsExemplaryDiscussed three takeaways or an analysis of what you’ve learned about each company based on their financial data.20.25 to >18 ptsCompetentDiscussed two takeaways or an analysis of what you’ve learned about each company based on their financial data.18 to >15.75 ptsNeeds ImprovementDiscussed one takeaway or an analysis of what you’ve learned about each company based on their financial data.15.75 to >0 ptsUnacceptableDid not discuss three takeaways or an analysis of what you’ve learned about each company based on their financial data./ 22.5 ptsTotal Points: 0

The goal of the Session Long Project (SLP) is to develop a policy brief. You will conduct your own research to develop a policy brief that impacts the field of education and compose a specific section of the policy brief for each SLP assignment. This assignment will require a significant amount of time dedicated to locating references and research related to the topic of the policy brief. The components are outlined below:

SLP 1: Title and Executive Summary

SLP 2: Context of Scope of Problem

SLP 3: Policy Alternatives

SLP 4: Policy Recommendations

SLP 5: Reflection

You may find online resources about how to write a policy brief that encourages a shorter page length or different format. The assignment for this course is intended to enhance your ability to conduct research and propose policy action. You will be asked to write a longer brief because each SLP will act as a separate assignment. You will be asked to submit all sections of the policy brief in the final module.

Sample policy briefs can be viewed here on the National Education Policy Center at https://nepc.colorado.edu/publications/policy-briefs

Websites that may assist you in identifying an issue:

National Conference of State Legislators: http://www.ncsl.org/research/education.aspx

Education Commission of the States: https://www.ecs.org/state-education-policy-watch-list/

Compose a 1-page paper for the Executive Summary of the policy brief. the included Include the following components of the policy brief:

• Title: A strong title that communicates the contents of the brief.
• Executive Summary: Include an overview of the problem, identify the audience for your policy, who will benefit from a policy change, and the initial proposed policy action (1 page)

SLP Assignment Expectations

Your paper will be assessed on the following criteria:

Assignment-driven criteria: Demonstrates mastery covering all key elements of the assignment in a substantive way.

Critical thinking/Application to professional practice: Demonstrates mastery conceptualizing the problem and viewpoints. Assumptions of experts are analyzed, synthesized, and evaluated thoroughly. Conclusions are logically presented and applied to professional practice.

Scholarly writing: Demonstrates mastery and proficiency in scholarly written communication to an appropriately specialized audience.

Quality of references and organization: Demonstrates mastery using relevant and quality sources and uses appropriate, relevant, and compelling content to support ideas, and convey understanding of the topic and shape the work.

Citing sources: Demonstrates mastery using in-text citations or sources and properly uses APA format including a full reference list.

Timeliness/Professionalism: Demonstrates excellence in taking responsibility for learning, adhering to the course requirement policies and expectations. Assignment submitted on time or collaborated with professor for an approved extension on due date.

Summary/Description of Your Security ProjectThe project is a written analysis of the sthat is in place at a resort that you selected. (You’ll get tothat Is in place at a resort that you sesee lots of recent/sample projects.)You’ll examine your selected property’s security level – to include lighting, driveways, CCTV, security procedures,CPTED-related aspects (natural survlocks, area crime rate, landscaping, signage, etc …Then you will write a report about what you found duringyour visits.somewhere in its first paragraph that states your opinion ofthe security level of the property. (It’s easy to rate theirrity level of thesecurity on a scale of 1 to 10.)whatever else works.s (natural surveillance for example)port needs a topic sentenceAfter that, the rest of the report, the body, supports yourstated opinion with facts, pictures, charts, interviews, andNOTE – This project is not “a booklet with nice resortdescriptions, pictures plus a cover page”.cosmetics. It is a security analysis.There’s no required length, but the paper needs to haveour observastrong examples thatr support your observations about theects of your propertyou think they are